Kering are an international luxury and sports fashion house, counting some of the world’s best known brands within their portfolio, including Gucci, Alexander McQueen, Puma, and Stella McCartney. While working at MFC I was engaged amongst the creative team in the design, production and delivery of a digital campaign to announce the results of a five-year sustainability program. This included an 80 page sustainability report to be shared with internal stakeholders, a video trailer and social media ad campaign.
Client: Kering Agency: MFC
Digital campaign / Art direction
The short video story is based on the tagline that we define with Kering which was “Beyond our limits”. The idea was to bring the ‘savoir-faire’ and the environmental aspect together visually with split screens. One side represents raw materials and natural elements, the other side represents the human aspect with artisans, designers and innovators from Kering and their houses.
