Marionnaud is one of the biggest health and beauty retailer in the world. Well established in Europe, the task was to refresh and develop a strong loyalty program identity to improve the customer experience via digital platforms (app and e-shop) and all Marionnaud stores.
The programme is centred around personalisation, members are part of a club and through this they will get tailored services and advices based on their needs.
Client: Marionnaud Agency: WHAM
Brand identity / Branding